Project: Eventbrite
Upon relocating to San Francisco to join Eventbrite, I took on the role of spearheading the company's global market expansion efforts. Working closely with customers, local teams, and Eventbrite's leadership, we collaborated to identify opportunities, develop strategies, implement plans, and iterate to enhance Eventbrite's presence and performance in key markets such as the UK, Germany, France, The Netherlands, LATAM, and Asia.
In addition to leading the market expansion initiative, I also led a second team at Eventbrite tasked with creating a new, customizable events page – the most important page of the company. This project was successfully launched and had a significant impact on the business.
My daily responsibilities extended to providing support to the VP of Product on matters such as product strategy, M&A, and roadmap planning. Furthermore, I weekly reported to and presented all product updates to Eventbrite's entire leadership team.
“He's both fast moving and pragmatic without losing sight of the bigger picture.”
Stephen Schouten, Snyk
“Edial is thoughtful and critical, he will put in the extra effort to get it to the next level. He is great at leading a teams, engaging them, tying them into the outcome and celebrating successes.”
Phillipp Wassibaur, Director of Engineering at Dune.com
“Edial simply rocks ! He is such a great manager and knows how to get things done. He's one of the most inspiring person that I had the chance to work with.”
Karl Schaeffler, CTO at Oneleaf
