Project: TravelBird
During my tenure at TravelBird, I managed a team of product managers focused on the e-commerce aspects of the website and app. My role encompassed overseeing product roadmaps, developing product strategies, conducting A/B tests, managing payments, and much more. My teams shipped across all platforms to deliver concrete results that positively influenced the core business and enhanced the customer experience.
Through our efforts, we conducted over 50 A/B tests that resulted in a double-digit percentage increase in conversion rates, boosted meaningful SEO traffic by 45%, and implemented various strategies to enhance conversion rates, reduce costs of goods sold, and increase overall revenue.
Together with the engineering and design teams - we identified, built, executed and iterated to ship products people love to use.
“He's both fast moving and pragmatic without losing sight of the bigger picture.”
Stephen Schouten, Snyk
“Edial is thoughtful and critical, he will put in the extra effort to get it to the next level. He is great at leading a teams, engaging them, tying them into the outcome and celebrating successes.”
Phillipp Wassibaur, Director of Engineering at Dune.com
“Edial simply rocks ! He is such a great manager and knows how to get things done. He's one of the most inspiring person that I had the chance to work with.”
Karl Schaeffler, CTO at Oneleaf
